Better business technology takes a team

Businesses are all striving to achieve that perfect growth curve. But too often, the very technology systems leaders trust to build their businesses slow down that flywheel, or even throw it completely offline. That’s why we started Coachbar: to help businesses achieve profitable growth by selecting, implementing, and using technology more effectively. How? We’re developing innovative solutions that serve all three key contributors to successful business technology: software providers, technology advisors, and small business owners.

Our Manifesto

More tech advisors is mission critical.

Roughly 10% of businesses achieve exceptional overall performance through collaboration with tech advisors or coaches. To reach the remaining 90%, we need more empowered, expert tech advisors.

Partnerships should be easy to create, grow, and administer.

Too many software companies believe that indirect sales channels are expensive and take years to scale. We’ve shattered this misconception by creating a new, easier, better way to generate sales and collaborate with channel partners.

Hire tech advisors before buying software.

Just like you hire an architect before you buy a truckload of lumber, businesses are far more successful when they hire a tech advisor before they start buying software. Technology planning is a missing key to business success.

The network effect supercharges the growth of all.

Business leaders, tech advisors, and software providers working in harmony increases satisfaction, reduces churn, and helps all businesses grow and thrive.

Our Network

ChannelBoost is a Channel Ecosystem Platform – everything you need from a PRM and partner directory plus those extras you wish it had. Faster time to sales, no extra fees, analytics galore – ChannelBoost is the platform your partner program deserves.

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AppVentory is the only tool of it’s kind to streamline tech discovery and optimize implementations. AppVentory will give you visibility of your entire client portfolio’s app stack with a single click, whether you are an independent software consultant, or a tech advisor within an accounting firm.

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StackPlan is for the business tech leaders who need insights to selecting technology and connecting with tech advisors. Featuring the best tech advisor directory, businesses grow with StackPlan.

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Our Values

Coaches

Almost nothing hasn't been achieved by someone else before you try to do it. Coaches-first thinking creates remarkably successful outcomes, at a fraction of the cost and faster results.

Simplicity

We believe complexity is expensive and should be avoided. Insightful, curious, creative teams will find better answers through collaboration and 'how might we' exercises.

The one metric

We need to know the most important metric and why it matters. When everyone knows why and what, superior outcomes are commonplace.

Generosity is fun

We open doors for others to prosper and realize their ambitions. We'd rather make 100 people and businesses successful than buy an expensive toy for ourselves.

Abundance mindset

We're all about growth and prosperity. We know that solving important problems with efficient, elegant solutions creates more than enough value for prosperity to abound.

Ownership and delivery

Teamwork is at the core of who we are. We trust our people to do great work from start to finish. We're achievers that enjoy committing and delivering.

Refinements are expected

We're over-achievers that enjoy identifying and making improvements. We're data-driven and refinements are central to how we work.

Our Story

We want greater prosperity for everyone. And for that to happen, we want more businesses to engage more tech advisors.

Coachbar's mission is to ignite the triple engines of growth for small businesses, tech advisors, and software providers. By synchronizing these engines, we foster a collaborative momentum where everyone thrives… together.

I'm Doug. I've been a coach, consultant, a four-time business founder, software executive, professor, data scientist, and author. I've been in the game for over 20 years and been part of truly great teams.

I've been part of explosive record-shattering executive teams at Sage Software, CEB, Xero, and Cin7, leading marketing and channel programs, teams, and business units.

You know what I noticed? Every single time a customer of one of our products hired expert tech advisors, software integrators, consultants and coaches, they got better results, superior performance, and were much less stressed out than those who tried to go it alone.

I've invested nearly 20 years within software companies. We've made very good progress connecting businesses to the right software, developing and executing implementation plans, and referring people to expert coaches and partners.

However, when I reflected in December 2022 on the progress that I could make continuing as an executive software leader/CMO, versus the massive prosperity that could be achieved with a mission-driven, purpose-built team and company, I talked with Dana (my life partner for over 30 years) and we decided to make a significant investment to create a well-funded new business to catapult our progress to a whole new level.

Our Team

Rob Stone

Co-Founder & COO

Brandi Johnson

Co-Founder & CMO

Dipan Gajjar

Co-Founder, CPO & CTO

Shawn Fernando

Co-Founder & CCO

Doug LaBahn

Founder & CEO

Owen Burley

Co-Founder & UK Practice Manager

Josh Drummond

Co-Founder & Practice Lead

Jason Gonzales

Co-Founder & Creative Director

Najva Sol

Product Marketing Manager

Indrajitsinh Rathod

Engineering Manager

Elena Piskova

Product Owner

Join our team

We're growing and hiring. Interested? Let us know. We'll share great roles with you as they open up.

Our ONE metric that matters and why

We're on a mission to connect businesses to the right software and experienced tech advisors to achieve 100,000 digital software system optimizations, as quickly as reasonably possible.

Why? Businesses that have modern software operating systems implemented by tech advisors grow 30% faster than equivalent companies running on old technology or trying to implement software with their own internal resources and failing at it. Further, these companies are 40% more profitable, and people are 50% more likely to be enjoying working for these businesses using modern software.

Beyond the benefits to the businesses that use the software, software providers with channel ecosystems for their GTM have improved efficiency and reduced costs and improved new customer acquisition. Partner programs allow software companies to scale their operations and expand into new markets quickly and efficiently.

We're going to make history here by helping thousands and thousands of businesses to be more prosperous and successful with software systems. I encourage and welcome you to join us.