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Get more from your service partner channel

  • Unique combination of PRM platform + content ensures you have everything you need to be successful, while keeping your IT and content costs low
  • Extend your capabilities by partnering with our large, experienced channel team
  • Customized service plan and delivery process gives you great flexibility
  • Full spectrum of services available, including planning and enabling driving your growth.
Coachbar plans and pricing for software companies

You set the priorities and we deliver for you

Unique channel PRM platform PLUS content and verified referrals

Planning

Enable

Platform
Content

Growth

Pay for performance
Channel reward, recognition, and incentive management

Focused Plan

65 credits

$19,500 USD annually

($300 per credit)
Add-on credits:
$1,750 for 5 credits
Quarterly payment option
$5,750 per quarter

Standard Plan

150 credits

$40,000 USD annually

($267 per credit)
Add-on credits:
$1,625 for 5 credits
Quarterly payment option
$11,000 per quarter

Leader Plan

300 credits

$75,000 USD annually

($250 per credit)
Add-on credits:
$1,500 for 5 credits
Quarterly payment option
$19,750 per quarter

Planning

Using credits

Credits

Collaboration meeting to design your Coachbar service plan

0 included with all subscriptions

A Coachbar account manager works with you to develop your Service plan and move the initiatives
to completion. For your initial service plan workshop, additional Coachbar subject matter experts
will likely participate in helping you get off to a fast and smart start.

Service blueprint of your channel partner experience

20

Review existing or draft content. Identification of opportunities to either build out or improve your channel partner experience to establish an efficient, scalable approach. Includes up to 3 collaboration workshops. Includes service blueprint design built by making refinements to Coachbar’s well-researched design templates.

Enable with platform automations

Credits

Partner PRM platform services, including partner directory, portal, and LMS capabilities

60 one of the two PRM options is required
Provide engaging partner experiences, including partner onboarding, customizable LMS, and certification management. Includes sales enablement, analytics, reporting, and marketing content promotion and management for your subscription year. With the built-in partner channel directory, showcase your channel implementation partners, get new customers, and generate business referrals. Includes referral management, content management, and review management capabilities for your entire subscription year.

System integration

2

Integrate your systems with HubSpot, Slack, Stripe, PayPal and many more to provide easy, efficient management and reporting for your partner channel. Per integration implemented by the Coachbar team.

Software Consultant level 1 guest plans for your channel partners

0 included with all subscriptions

Your channel partners receive a Guest Plan, Level 1 subscription to Coachbar free of charge. This gives your channel partners the Coachbar platform services as a reward for being your partner. In addition, all referrals and leads that originate in your partner directory on your website are provided to your channel partners with Guest, Starter, Build or Amplify plans for no charge to them.

Lead verification and scoring - fractional SDR service

12

People that have provided their information on a webform on your website. Coachbar has applied its business verification process, engaged Coachbar analysts, and dynamically scored for ICP-fit. Coachbar takes care of the lead qualification, allowing your team to focus on higher value activities including closing more deals and increasing customer lifetime values. Inquiries that do not fit within your customer or channel partner ICPs are re-routed within our network.

Partner PRM platform services (without the LMS capabilities turned on)

46 one of the two PRM options is required

Provide engaging partner experiences including partner directory and referral management. Includes sales enablement, analytics, reporting, and marketing content promotion and management for your subscription year. With the built-in partner channel directory, showcase your channel implementation partners, get new customers, and generate business referrals. Includes referral management, content management, and review management capabilities for your entire subscription year.

Enable with engaging content and education

Credits

Written case study

6

Up to 2,000 word written case study for your website and inclusion in the Coachbar case study gallery. Includes customer/channel interview, write-up, copywriting and images – website and Coachbar site publishing ready.

Your pitch of ‘why be our partner, why now’ explainer video

15

Get a 2 minute video explaining how your business helps channel partners achieve their goals and explaining why they should join now. Includes subject matter expert and/or channel interview, video-editing, copywriting, images, and video polishing. Website and YouTube publishing ready.

Video case study

18

Professionally edited channel partner (or customer) interview case study, up to 5 minutes. Includes customer/channel interview, video-editing, copywriting, images, and video polishing – website and YouTube publishing ready.

Two essential sales / product marketing content pieces

20

Up to 10 pages of sales materials to enable your channel to sell more effectively. Includes up to 4 product manager/customers interviews, write-up, copywriting, design and images – channel, Coachbar platform, and website publishing ready.

Your ‘how to sell, demo, and close customers for your application’ - 3 video mini-series

30

Receive a 3 video series (up to 75 seconds each) about how to stand out from other software applications and channel programs consultants are considering including why you, why your application, why now, and how you deliver exceptional results for your channel partners. Includes subject matter experts and/or channel interviews, video-editing, copywriting, images, and video polishing. Website, YouTube, and Coachbar platform publishing ready.

Your ‘101 product essentials certification’ - 3 video mini-series

30

The essentials for getting scaling your product certifications. You provide the product content/demo videos of 90 to 100 minutes. We provide the professionally edited 3-video series (up to 30 minutes each) that teaches your product essentials to your channel partners and/or users. Includes subject matter experts and/or channel interviews, video-editing, copywriting, images, and video polishing. Website, YouTube, and Coachbar platform/LMS publishing ready.

Growth - Pay for performance

Credits

From your partner directory on your website, Verified ICP-fit customer referral or unverified customer lead

0 included with all subscriptions

People that fill out a lead form from within the partner directory on your website. These leads are free (0 credits) to you, the software provider, and they are free (0 credits) to your channel partners listed in your directory.

Verified and accepted new channel partners

6

Vetted and engaged new channel partners that can implement and promote your software application.

Verified ICP-fit customer referral

3

Vetted and scored customer referrals that fit your ideal customer profile (ICP). Includes referral scoring based on software applications, implementation budget, industry, size, location, and other factors. Referrals have spoken with a Coachbar business analyst.

Customer lead, not yet verified

1

Businesses that have provided their information to Coachbar about their needs for software consulting and other information that have not yet been verified by a Coachbar business analyst.

Channel partner recognition and rewards

Credits

Software consultant level 1 guest plans for your channel partners

0 included with all subscriptions

Provide any of your channel partners a Guest Plan, Level 1, 24 month subscription to Coachbar. They will receive Coachbar platform services including all referrals and leads that originate on your website in your partner directory are provided to your channel partners with Guest, Starter, Build or Amplify plans for no charge to them (0 credits). They have the option to claim verified ICP-fit referrals from other referral sources for credits. This includes the 5-credit collaboration service to write and publish your channel partner directly listing.

Software consultant level 2 guest plan for a channel partner

3

Everything in the Software Consultant level 1 guest plan plus 3 Coachbar plan credits to claim verified ICP-fit referrals from other Coachbar referral sources.

Software consultant level 3 guest plan for a channel partner

9

Everything in the Guest Plan, level 1, plus 9 Coachbar plan credits to claim 3 verified ICP-fit referrals from other Coachbar referral sources or services such as case studies and customer leads.

Recognition and incentives - Add-on credits for your channel partners

Transfer plan or add-on credits to channel partners in any quality

You can use your software provider plan or add-on credits to recognize and reward your channel partners. You can transfer any number of credits to your partner or partners on the Coachbar platform. The partners you reward with credits will receive them as add-on credits.

Sponsor 3 channel partners for the Coachbar Accelerator program

20

Sponsor 3 high potential new partners or reward high performing partners by inviting them into our Coachbar Accelerator program where they will receive a special-focus service plan for 1 year $12,000 worth of services and plan credits. Includes up to 3 invitations you can make to your channel partners to receive these plans for no charge. Channel partners may only participate 1 time.

Frequently asked questions

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