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our-story

Our Story

Over the years, we’ve seen great business performance and business failure — and it’s the tech that makes all the difference. Businesses that care about the software they use and plan ahead far outperform all others.  Yet most businesses still don’t know what to do about their software and don’t have a plan, which not only causes major challenges today, but in the future, too.

Coachbar Connects
Businesses to Better Tech.

To bridge the gap between how businesses use tech and how they should use it, Coachbar built AppVentory – a transformative software management and intelligence platform used by companies and advisors around the world. With AppVentory Channels, businesses can grow their network and expand their reach with comprehensive partner management tools.

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Our Values

  • Coaches

    Almost nothing hasn’t been achieved by someone else before you try to do it. Coaches-first thinking creates remarkably successful outcomes, at a fraction of the cost and faster results.

  • The one metric

    We need to know the most important metric and why it matters. When everyone knows why and what, superior outcomes are commonplace.

  • Abundance mindset

    We’re all about growth and prosperity. We know that solving important problems with efficient, elegant solutions creates more than enough value for prosperity to abound.

  • Refinements are expected

    We’re over-achievers that enjoy identifying and making improvements. We’re data-driven and refinements are central to how we work.

  • Ownership and delivery

    Teamwork is at the core of who we are. We trust our people to do great work from start to finish. We’re achievers that enjoy committing and delivering.

  • Generosity is fun

    We open doors for others to prosper and realize their ambitions. We’d rather make 100 people and businesses successful than buy an expensive toy for ourselves.

  • Simplicity

    We believe complexity is expensive and should be avoided. Insightful, curious, creative teams will find better answers through collaboration and ‘how might we’ exercises.

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“We’re an ambitious team obsessed with giving businesses, advisors, and software providers truly innovative solutions to their toughest challenges. We’re passionate about moving thousands of businesses to better technology — and we’re loving the difference our products make! We invite you to join us in any capacity — customer, team member, or advocate — if you want to have a blast while making a lasting difference.”

Doug LaBahn

Coachbar Founder & CEO

Meet The Team

doug
DougCEO | Founder
Dipan
DipanCPO + CTO | Co-Founder
Brandi
BrandiCMO | Co-Founder
Shawn
ShawnCSO | Co-Founder
Owen
OwenSales | Co-Founder
Indrajit
IndrajitEngineering Manager
Ishan Uyangoda
Ishan Customer Success Lead
Hiren Ganatra
HirenSenior Technical Lead
Elena
ElenaProduct Owner
Akshay Tukadiya
AkshayTechnical Lead
Tim
TimEnterprise Sales Lead

Get In Touch

Let’s achieve 100,00 digital optimizations together

Get a complete picture of your tech spend and usage with AppVentory

Build your channel programs with AppVentory Channels

Learn more about how to be an AppVentory partner