The stock that is kept in accordance with anticipated consumer demand is known as anticipation inventory. It is quite similar to safety stock but differs in that this stock is typically kept during seasons when it is anticipated that there will be a high demand for the products.
For instance, there is a high demand for winter clothing during the winter or right before it starts. As a result, the seller stocks up on the winter collection during the winter season, but these same products have no demand during the summer or spring.
Anticipated inventory functions as extra stock kept on hand by retailers, allowing a company to adapt to changing customer demands.