Landing page optimization is a process for improving landing page performance by creating a unique experience that resonates with website visitors so that they convert into customers. It includes improving the web page's UI/UX, design, layout, and attractive content that captures the visitor's attention and motivates them to convert into customers.
Landing page optimization (LPO), a subset of conversion rate optimization (CRO), aims to boost the effectiveness of landing pages by making them more targeted and engaging.
A landing page that has been optimized provides your visitors with pertinent information along with the ideal ratio of design and functionality to entice them to convert.