Posted By:Krishna Jani
Updated: 19 July, 2023Published: 13 July, 2023
Reading Time: < 1 minute

Landing page optimization is a process for improving landing page performance by creating a unique experience that resonates with website visitors so that they convert into customers. It includes improving the web page's UI/UX, design, layout, and attractive content that captures the visitor's attention and motivates them to convert into customers. 

Landing page optimization (LPO), a subset of conversion rate optimization (CRO), aims to boost the effectiveness of landing pages by making them more targeted and engaging.

A landing page that has been optimized provides your visitors with pertinent information along with the ideal ratio of design and functionality to entice them to convert.

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