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Global brand Bondi Sands' digital transformation opens 18 retailers for UK launch

Before the digital transformation project

  • After the phenomenal success of their skincare brand in Australia, Bondi Sands started to look overseas, launching in the UK in 2015.
  • But in the early days of their international venture, they didn’t have the advanced inventory software they needed in place – they were still using Microsoft Excel, Word and Xero.
  • A lack of live data visibility was preventing them from making timely business decisions

Bondi Sands' top priorities for the transformation

  • Bondi Sands needed accurate live data visibility and trustworthy inventory management capability
  • A UK-based company to implement an appropriate inventory management solution for their UK operations
  • A system that could work with 18 different retailers, each with a unique way of operating, across multiple countries
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> The Story
> The Results
> System Overview
> Team Members

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Bondi Sands' story

Launched in 2012 in Australia and named after the world-famous beach, Bondi Sands has become the world’s leading brand for self-tanning, skincare and cosmetics products.

A UK launch with limited visibility.

After the phenomenal success of their skincare brand in Australia, Bondi Sands started to look overseas, launching in the UK in 2015.

But in the early days of their international venture, they didn’t have the advanced inventory software they needed in place – they were still using Microsoft Excel, Word and Xero.

For a rapidly growing business, this presented several issues and challenges

There was no live data visibility at all. And with stock in Australia, the UK and the USA, managing their inventory was becoming a huge obstacle.

The brand had previously implemented Cin7 Core in their Australian operation and, while that had been successful, the project took a long time to complete. Through this learning experience, they decided to contact Bluehub to implement an inventory management system in the UK.

“We had rolled out Cin7 Core to a lesser level in Australia. But the project dragged on, and our learnings from that were to engage a company on the ground in the UK,” says Jacob Muraco, CFO and COO at Bondi Sands.

Assessing the needs of an international brand

Every project led by Bluehub begins with a Process & System Review.

That’s when the team gathers the requirements of the client, developing an understanding of their current processes to help fully understand which system would best fit their needs.

Working closely with the Bondi Sands team, it became clear to Bluehub that the client needed an inventory management system that could handle stock on a global scale – and therefore multiple currencies. They needed a system that could streamline the sales process, and enable the team to see real-time data in a live system.

It was becoming clear that, just like the Australian side of the business, Cin7 Core was also the best fit for the UK branch of the brand.

Bluehub then collated data from Bondi Sands – including sales orders, purchase orders, and inventory – and used it to demonstrate how Cin7 Core could function for their UK team.

With this gathered data in place, the system could be fully tested to ensure it was the correct choice before the project began.

Custom integrations for global visibility

Something Bluehub had to take into consideration was the need for bespoke integrations to fully automate the business’ existing processes – and to ensure that Cin7 Core would function in the way that they needed it to.

Bondi Sands had 18 different retailers – all with unique ways of operating – and that meant building those integrations was a serious challenge.

The dedicated Development Team at Bluehub began to scope this requirement, understanding how the integrations needed to function to maximize the efficiency of both the team at Bondi Sands and the system itself. Once the processes were finalized, Bluehub set to work on building those integrations.

Results

Working closely with the team at Bondi Sands across multiple time zones to hit their agreed deadlines, Bluehub’s dedicated Implementation Support team helped to bring a fully integrated Cin7 Core solution into their business by:

  • Setting up and configuring the Cin7 Core system
  • Migrating their existing data
  • Leading online training sessions with the internal team.

With their new Cin7 Core system in place, the team now has full visibility on global stock levels, allowing the company to work with 18 different retailers and handle multiple currencies and stock locations around the world with smooth efficiency. And today – 8 months after going live with Cin7 Core – Bondi Sands have integrations to Amazon, Shopify, and a separate third-party logistics company. Every aspect of their new operation is as automated as possible.

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Optimization results

Fully integrated systems lead to full visibility of stock

  • Bluehub’s dedicated Implementation Support team helped bring a fully integrated Cin7 Core solutions into Bondi Sands by setting up and configuring Cin7 Core, migrating existing data, and leading online training sessions
  • The company has full visibility of stock levels around the globe
  • They can work with varied stock locations, 18 different retailers, and multiple currencies with remarkably smooth efficiency
  • Fully automated integrations to Amazon, Shopify, and a 3PL (third-party logistics) company
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Overview of the optimized
 ecommerce and inventory system

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Ecommerce marketplace

Cin7 Core tile

ERP, inventory and operations

Logistics 3PL Integration

Shipping and fullfilment

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Accounting and compliance

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Ecommerce online stores

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System advantages

  • Xero accounting software allows staff to automate financial admin and work from anywhere, anytime.
  • Bluehub harnessed their know-how and the power of Cin7 Core to create a bespoke 3PL integration
  • Cin7 Core integrates tightly with Amazon to ensure customer can purcahse with the most well-known name in eCommerce
  • Shopify provides great online shopping experiences, while Cin7 Core handles all the inventory management
  • It all adds up to one well-integrated, high-performing system. Every aspect of production, sales, and fulfilment is efficient managed and accurately tracked in the system
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The major contributors to
this project's success

Darren Franks
Darren Franks ERP Specialist, BlueHub

ERP Specialist, BlueHub Darren Franks

  • Bluehub Dear/CIN7 Core Expert
  • Lead the functional scoping and defined the configuration of the system
  • Set clear expectations and boundaries as to what the platform would and wouldn’t do
  • Defined the working practices with the client

Areas of contribution

  • BlueHub Dear/CIN7 Core Expert
  • Lead the functional scoping and defined the architecture of the integrations
  • Set clear expectations and boundaries as to what the platform would and wouldn’t do
  • Defined the working practices with the client
Joe Rogers
Joe Rogers ERP Product Specialist, Bluehub

ERP Product Specialist, Bluehub Joe Rogers

  • BlueHub Dear/CIN7 Core Expert
  • Defined the workflows required for the integrations
  • Lead the data migration
  • Lead the system & integration testing and post go-live support to handhold the client through the implementation

Areas of contribution

  • BlueHub Dear/CIN7 Core Expert
  • Defined the workflows required for the integrations
  • Lead the integration testing and post go-live support to handhold the client through the implementation
Jacob Muraca
Jacob Muraca COO, Bondi Sands

COO, Bondi Sands Jacob Muraca

  • Key Stakeholder
  • Lead the internal scoping of the project

Areas of contribution

  • Key Stakeholder
  • Lead the internal scoping of the project
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