• Doug LaBahn
  • 06 July, 2023
  • Reading Time: 3 minutes
How to successfully benefit from ERP software: Multiple coaches are key
Reading Time: 3 minutes

Any retail and e-commerce business requires software integration in multiple areas to succeed. From merchandising and sales to order management and supply chains, the most successful e-commerce businesses have unique tech stacks that allow for smooth operations and consistent growth.

In our experience, there are four major domains of ERP and business management where software updates are essential:

  1. Software automations and data management
  2. Marketing and e-commerce
  3. Finance accounting and planning
  4. Operations

Software & Data Management:

This area covers the systems used to track sales, inventory, and customers. In an e-commerce business, IT would also be responsible for managing the website and other digital assets. They also work on data security, privacy, and compliance.


Automation / order management:

This area covers the numerous integrations to core ecommerce systems (Shopify, Amazon, etc.) and order fulfillment (Amazon FBA, 3PLs, etc.). They work on two key areas: (i) adding new sales channels, such as adding walmart.com, and (ii) maintaining and improving existing integrations.


Inventory Management:

This area involves ensuring the business always has the right amount of stock on hand. It involves purchasing, receiving, tracking, warehousing, and management of stock levels.


This team is responsible for selecting the products that the retail business will sell. They decide on product ranges, pricing, and promotions.


Marketing and Advertising:

This team is tasked with promoting the retail business and its products. They run ad campaigns, manage social media accounts, design in-store promotions, and handle public relations.


E-commerce & Digital Strategy:

In charge of managing and optimizing the online shopping experience, they look at website design, mobile shopping optimization, user experience, SEO, and online merchandising.



This team works directly with customers in a retail setting, providing assistance, managing transactions, and ensuring a positive shopping experience.

Finance and Accounting:

They handle all financial aspects of the business, such as payroll, taxes, financial reporting, budgeting, and forecasting.


Strategic Planning and Business Development:

This involves setting the strategic direction of the business and identifying growth opportunities, like new markets, partnerships, or acquisitions.


The operations team takes care of the day-to-day functions of the business. They handle aspects like store management, order fulfillment, and overall process optimization.


Customer Service:

They are responsible for all interactions with customers, including handling queries, complaints, and returns. In e-commerce, this might also involve managing live chat and email support.


Logistics and Supply Chain:

This involves managing relationships with suppliers, transportation of goods from suppliers to stores or warehouses, delivery to customers, and returns handling.


Human Resources:

This area is responsible for hiring, training, managing, and retaining employees. They often also handle benefits, compensation, and internal policies.

But it’s rare to find a consulting firm that provides the full spectrum of implementation expertise – there are just too many areas to cover – which is why we believe in our third manifesto: multiple coaches are key.

There are a few full-range software implementation firms out there, but they’re huge organizations that focus on multi-million-dollar projects; there’s nothing for small to midsize companies looking for professional help implementing the right inventory software, marketing software, ecommerce software, and accounting software.>

Add to that the onset of artificial intelligence (AI) that’s significantly accelerating the rate of change in the industry, and you can see why it’s important for e-commerce businesses to find different software consultants with different areas of expertise to stay ahead of the game.

But we wanted to test this claim to bulletproof our conclusion. So, we researched businesses with 0, 1, 2, or 3 mission-critical coaches engaged in running their businesses, modernizing operations, and implementing systems. Here’s what we found:

Number of key coaches [1]Percent of businesses% of businesses with YoY profit increase [2]% of businesses with YoY sales increase [2]Very confident in achieving targets
No coach18%15%17%48%
1 coach19%16%26%50%
2 coaches50%22%30%56%
3 coaches13%23%32%61%

Notes: [1] number of the following areas with coaches engaged: technology, marketing, finance/accounting. [2] percent of businesses with sales/profit increases from 2019 to 2020.

The worst-performing businesses are the ones with no coaches. In contrast, the best-performing businesses are the ones that hired software consultants in all three of the fast-evolving, mission-critical functional areas.

It’s clear that investing in multiple software implementation coaches is the best way to help an e-commerce business achieve targets and bolster confidence.

At Coachbar, we have a team of business analysts who can connect you with the right team of software implementation coaches. We’ll assess your business, help you figure out the best software solutions for your needs, and connect you with experienced coaches who can help you implement those tools.

Contact us today for a free consultation with our business analyst who will help you find the right coaches for your business.


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